Elevate your brand with awesome Image Film Music!
Image film music creates a lasting impression!
Branding is a key part of every company’s marketing strategy, and in the multi-media universe we live in, it’s even more important everyday. But while a rad logo and niche product will obviously get you a piece of the market, tapping into customers’ values is really driving things. To do that, you need to tell your story. An image film is without a doubt one of the coolest and most direct ways of bringing your stakeholders into your world. And a great image film needs great image film music!
Matching values and music!
Consumers are more aware than ever about the ramifications of the choices they make. Purchasing isn’t always just a matter of picking a top quality item. They want to know more about what’s behind the company, the people providing the products and services, and the ethics behind it all. Buyers are keen to give their custom to companies who share their values. So making those values clear to your customer base, retail buyers, and potential investors is critical. An image film is an ideal way to communicate all that information. It can even be embedded into the company website, so that it is viewable by any potential customer.
For an image film that is going to be directed at trade fair attendees, something that’s going to set you apart from your competitors is paramount. The buyers at those big conferences will be bombarded with dozens, even hundreds of related products, and you’ll need to stand out from the crowd. Go with big image film music to introduce an industry innovation or to unveil an exciting new venture. Something with a driving pace for a dramatic intro, or something steady and focused to show your stakeholders you mean business when it comes to the competition.
Or for an inspiring company origin narrative, consider track that feels uplifting. A quirky and happy tune is certainly perfect for a homegrown manufacturing or retail outfit. What makes your organization unique – whether that’s ethical investments, fairtrade materials sourcing, social outreach programs, or other practices that are important to you – can all be illustrated with the right image film music.
Image films for stakeholder communications
For a piece destined for the boardroom, you can make facts and figures even more interesting with carefully curated image film music. Importantly, you can guide the mood of the session. For example, a relaxed track will give stakeholders time to absorb the information they’re receiving. Merging that into something more uptempo will create an anticipation about the future and company growth. A driving beat to accompany a preview of forthcoming services or products generates excitement and reflects your confidence to the people holding the purse strings.
Since your film is all about your brand identity, the image film music needs to really complement the message of the video itself. For example, a floaty piano melody is probably not going to the dynamism in a metalworking shop. Likewise, a bumping techno track probably isn’t going to inspire potential investors of a spa resort. Matching the company’s overarching philosophy with the music is absolutely vital.
An internally-focused image film is a great way to train and induct new employees, to give them an understanding of your company culture and the goals you have as an organization. And picking the right image film music will definitely help convey your message. A training oriented video ought to have upbeat and sunny image film music. It’s about imparting to new staff your expectations for their approach to their work and, ultimately, to your customers. So interweaving a narrative about the company’s history and principles with statutory components, like health & safety requirements, helps inductees understand their role in achieving the company’s goals.
Image Film Music you can choose from:
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Mike Dicillo – Kickstart The Day
Victor Penkovskyi – Journey Together
Paul Werner – City Of Tomorrow I
Intro – First Cup Of Coffee
Intro – Nightlife
Intro – Happy Ad
Paul Werner – Wild & Yummy
Cromo – The Wind Is In The Lounge
Remember, your company’s image film is all about selling your organization as a whole, not just your products or services. If you’re interested in integrating a completely unique piece of music into your brand profile, visit our Custom Sound Design page, and Thilo will work with you to craft something that’s just right for you!
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