Set your brand apart with unique music for audio idents!
-Music for Audio Idents-
Use music to provide a sneak preview of content!
Branding is unquestionably king in the marketing arena these days. To be sure, pick your fonts, establish color themes, understand your demographic and values. But do not neglect the sound of your brand. If you do any video production or podcasting, even short social media spots, then you must consider how music for audio idents will benefit your logo. These fleeting little jingles wield enormous branding power, in tiny little packages. And it’s important to realize that finding the perfect audio ident is going to up your marketing game big time.
Audio idents are integral to radio & podcasts
Consider radio and podcasting and how music for audio idents works for these media. To begin with, neither has visual logo reveals to rely on in terms of branding. For radio broadcasting with various themes—for example music, news, and traffic—music for audio idents helps the listener transition their attention in the absence of visual cues. A cheeky morning show might have a bright track to wake things up. Then a more sobering theme ushers in breaking news. Without those few seconds of mood-altering music, listeners would find it difficult to process what they were hearing.
Podcasts are a bit different. Basically music for audio idents is used to intro and/or outro the talk content. This is because podcasts are by nature focused on a single topic. So chiefly their jingle is there to establish what kind of content to expect. Something mysterious or edgy works great for true crime. Whereas spiritual content benefits from more ethereal, ambient tunes. Most important is how an audio ident matches the podcast theme.
Visual logos need audio idents, too
But it’s not just radio. Film and television production companies rely on their logo reveals to stamp their brand on programming. Some of the most famous are so culturally ingrained, we don’t even need to hear the music for audio idents anymore. That’s why production companies who have well-established music for audio idents can play with them. Walt Disney regularly ditches their classic ident music in order to intro a film’s music, as they did for Moana and Frozen. But that’s taken long-term commitment to cementing the relationship between the logo and the audio cue. We all know what the Disney ident sounds like, so they don’t have to play it anymore.
This is why it is absolutely vital that music for audio idents not only be instantly recognizable, but also match the brand. Stately and serious to establish a reliable brand, quirky and fun for kids’ productions, or sleek electronica for futuristic tech, for instance. Forging a connection between the visual and the audio makes for an unforgettable ident.
Music for Audio Idents you can choose from:
100% Royalty Free | Safe to use Everywhere & Forever | #YummySounds
The most important piece of advice from Yummy Sounds for choosing ideal music for audio idents: keep it short! A visual logo reveal should only take a few seconds, and obviously the jingle should match that. If you’re on radio or podcasting, then a brief teaser that sells the mood of your content is sufficient. We can help you match your brand to a tune. And if you are ready to stake an exclusive claim, we can craft a custom track just for you!
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