Boost brand engagement with great music for company videos!
-Music for Company Videos-
Put video to work for your company!
Using company video of one kind or another is undeniably becoming not just a gold standard of comms, but standard, period. Video has effectively taken over our interaction with the world around us. It’s not only entertainment, but also how we learn, how we make consumer decisions, and how we work. And most important, it’s literally in our back pockets. So if you’ve felt skeptical about your company’s need for video, then let Yummy Sounds assure you. If you want to keep up with your competitors, then you definitely need it. If you’re a small company, you probably don’t have a need for a big production. Fortunately there are freelance videographers everywhere who can help you put your best face forward. And part of that process is certainly choosing music for company videos that promotes brand awareness.
Bring the client to you
These days video means a lot more than advertising. In fact, there’s a whole host of ways to use it both for external and internal communication. For external purposes, think way beyond traditional commercials. Instead of trying to tap on the shoulders of every single person out there, you can try inbound marketing techniques. This is creating web content that attracts people who have already marked themselves as potential clients. In other words, people who are searching for your service or product. You basically steer them toward your company with engaging content that’s easy for them to find.
You can use videos to accomplish this in a few ways. And a great place to start is with image films. These are short films that give clients a bit of insight into your history, values, and operations. It’s not exhaustive, and it’s not a CV of everything your company has done. It’s just an opportunity for the public to have a little peek behind the curtain. If you’re in manufacturing, then you might include a factory tour. A family-run business might focus on their commitment to their employees. A savvy image film can then be embedded on your homepage and shared across social media. Adding top quality music for company videos will help draw viewers in.
Keep employees in the loop
It may feel as though video production is a huge—and expensive—undertaking. The fact is, however, that video can be an incredibly cost effective tool even for internal communications. For big companies, it’s a no-brainer. With video, you can extend a company message to far flung employees in a way that feels more personal than email. But even small companies would do well to consider video communications. For instance, site safety videos for visitors, onboarding videos for new recruits, and training videos to upskill current workers. In addition, if you’re seeking investment, then a company profile video can make or break your appeal. This is a bit like an image film, but it’s focused on growth, aspiration, and the future. Stakeholders will appreciate an engaging video presentation.
And the music for company videos should always match the vibe of your business. If you’re a well-established firm with a lot of trust capital and a formal approach, then consider an orchestral arrangement. Conversely, if you’re a jeans-and-t-shirts start-up with big dreams, a quick and quirky beat might be your best bet. A manufacturer of baby clothes will benefit from a friendly melody. You know your company best, so trust yourself to choose music for company videos that reflect you.
Music for Company Videos you can choose from:
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The best way to pick out music for company videos is without a doubt by listening to plenty of options. Here at Yummy Sounds, we have a well-stocked library of corporate music, from industrial busy-ness to gentle steadiness. Whatever type of company you’re marketing, you’ll certainly find a solution here. If you need any help in choosing or if you’re interested in crafting a unique sound just for your brand, then get in touch! We’d love to hear from you.
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