Treat your customers to upbeat music for outdoors retailers!
Opening the door to great music
Research shows that shops with some nice tunes on make customers more likely to come back and to recommend the store to others. That is to say, they like being there, and they think others will like being there, too. In truth, keeping customers coming through the door is no small feat in a world where big name shops are increasingly closing high street doors and relying on web trade. Independent retailers could fill that vacuum if they can give customers a top-quality in-person experience. Indeed, for small businesses, building and keeping a loyal clientele is absolutely critical. Some sweet music can make all the difference. And of course, if you’re a specialist shop, you want specialist music. In light of all that, let’s talk about picking excellent music for outdoors retailers!
Setting the scene
Punters coming through the door looking for camping gear, hiking equipment, or a new kayak are natural seekers. Whether it’s adventure or tranquility they’re after, they know they’ll find it in the company of Mother Nature. In essence, they have an actively optimistic outlook on life—they want to get out there are be in the midst of it!
With that in mind, it’s not going to be a walk in the park encouraging them to linger, to have a leisurely browse. But some uplifting music for outdoors retailers might get them to stop and smell the roses, as it were. Anything that brings to mind a gorgeous vista or dramatic landscape is definitely going to send hearts soaring. Intermixing that with a little something to get the pulse racing will also keep the adrenaline junkies in the crowd happy.
Craft your brand
First impressions are lasting impressions, of course, and the tunes in your shop should give your customers an enthusiastic welcome. But you should keep not only your clientele in mind when choosing music for outdoors retailers, but also you need to consider… well… you! After all, it’s your shop, and everything you put out there, from a snazzy window display to cheerful customer service, is building your brand. And that certainly includes the tunes on your playlist. The vibe your customers glean from the music, the lighting, and the people they encounter all color their perception of their experience, and of you. Each piece of the puzzle plays an important role in the bigger picture, with music particularly important. Since it’s a background element, it’s influencing people with them barely noticing it. It’s therefore got to be bang on.
Music for Outdoors Retailers you can choose from:
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Paul Werner – Wake Me Up
Steve Poloni – The Fourth Of Fall
Victor Penkovskyi – Upbeat Fun
Steve Poloni – Drift
Lino Rise – Summerlight
Dorothea Tachler – Los Angeles Morning
Veaceslav Draganov – Beyond Borders Of Inspiration
Paul Werner – Follow Me
Get some real bang for your buck
Here’s the rub. Licensing music the old-fashioned way doesn’t come cheap, especially for indie retailers. In the UK, a yearly performing rights license for a small-ish retail space is going to cost you upward of £400 once VAT is included, maybe more, depending on your needs. In the US, you’re looking at maybe $500 or more per year, even if you mix the music yourself. With a Yummy Sounds Unlimited Music membership, you get a year of full download access to our entire library – literally thousands of tracks – for just $199. And once you’ve downloaded a Yummy Sounds track, you have the license to use it over and over again without any additional fees, even if your membership expires. No muss, no fuss. What’s more, we’re adding new artists and tunes all the time, so you’ll always find fresh and unique music for outdoor retailers on Yummy Sounds!
Find the perfect music for your project – In Seconds!