Create sky high hype with awesome product launch music!
-Product Launch Music-
Great tunes build excitement for new products!
You’ve done the R&D, the prototyping, the focus groups, and the packaging design. It’s time for a product launch! This is always the most exciting moment in the lifetime of a new product or service. Although you may still have the jitters, it’s time to show off that baby to the world! And a successful product launch needs some awesome product launch music! After all, what’s a birthday celebration without some sweet tunes?
Tune in to your customers
Evenues has a tidy checklist of things to consider when planning a product launch. They make a especially vital point about the importance of these events for businesses. Startups in particular benefit from the buzz of bringing people together under their umbrella. It gives small companies markedly more attention than they might attract at an industry conference or similar event. Indeed, a product launch means all eyes are on you and your awesome new venture. Besides general networking, everyone will be talking about you. And adding some exciting product launch music to the event will undoubtedly add to a feel-good vibe!
And of course, as with all marketing, knowing your audience is absolutely vital to a successful launch. For a new, fluorescent cocktail mixer, by all means opt for some clubby techno. But maybe dial it back to something more gently engaging if you’re targeting mom influencers with your all natural baby wipes. Getting your market research right takes some time, without a doubt. But that effort will pay you back in the long run.
Hype it up
Another key point comes up in this article from Social Tables. Their advice centers on the social media side of product launch planning. And product launch music should definitely be part of your e-hype, as well as your event. In fact, for some services, an online only product launch might be the best way forward for a small company. It’s not only cost effective, but also makes it easy to include people who might not be able to attend an in-person event.
The run up to the launch itself should, on the whole, get your product name into the mouths of both influencers and customers. A clever campaign using video or animation, as well as interesting tunes, is going to give them something to talk about. On launch day, the product theme, from colors to soundscape, should be front and center on your social media. At an event, the same music can be used to announce important moments, such as introducing a speaker or unveiling features. Thus, the sound becomes indelibly associated with the brand and excitement around it.
Product Launch Music you can choose from:
100% Royalty Free | Safe to use Everywhere & Forever | #YummySounds
After the launch, it’s not time to put your feet up just yet. In truth, this is the most critical time. Maintaining your product as a talking point requires a lot of finesse and PR expertise. Not to mention social media presence. Yummy Sounds has a great library of product launch music and marketing tracks for you to browse. Lots of our tracks come with variations included, great for crafting different types of social media content. And compared to most stock music sites, we can offer a more customised service. Many of our tracks can be edited by our composers to suit your specific project needs. Get in touch and let Yummy Sounds help you get the tone of your content just right!
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