Video Game Trailer Music Inspiration for 2019
-Video Game Trailer Music-
Launch your new release with awesome video game trailer music!
Video games have without a doubt come a long way in the last 20 years. And as a result, video game marketing has had to keep pace. Not only with technological developments, but also in the level of audience engagement. As a result, marketers have developed the cinematic trailer, the gold standard in video game advertising. For the best games, those with the most intriguing storylines, characters, and graphics, these trailers are artforms in and of themselves. And when they bring in top quality video game trailer music, the result is unbelievably cool. Here’s a look at how the amazing use of music might inspire 2019’s video game trailers.
Reworking the classics
Although the Star Wars franchise has had a bumpy road lately in video game development, their huge influence on video game trailer music cannot go unmentioned. Everyone knows the Star Wars music; it’s indelibly ingrained on our collective pop culture brain. But the video games manage to keep it fresh. For example, the trailer for 2011’s The Old Republic keeps close to the original space opera concept with a dramatic and dark orchestral score to match the visual. It’s a very intense trailer, to say the least
Compare this to the trailer for 2017’s The Legend of Zelda: Breath of the Wild. Like The Old Republic, this trailer uses an orchestral score, and it only hints at the iconic music of the Zelda franchise. But instead of a cinematic style of presentation, it features lots of gameplay footage. The actual game, however, uses the familiar music a lot, to match the familiar landscape. Then again, Zelda has built itself an empire by using this common thread concept to link (no pun intended) all their games. It works.
So classical and orchestral type video game trailer music ain’t going out of style any time soon. The instrumental layering that comes with bold brass and horns, piano, operatic voices—it’s got built in drama for days.
Making new rules
But it’s hardly the only game in town, so to speak. For example, Ubisoft’s Assassin’s Creed has spun out some amazing pop-influenced video game trailer music. Overall, they have a laser-like focus on building atmosphere, and the result is pretty great.
Unity uses 80s classic ‘Everybody Wants to Rule the World’ as sung by Lorde for its French Revolution theme. The lyrics combined with Lorde’s haunting vocal gives this cinematic a bone-chilling sense of destiny. In a similar fashion, the Origins trailer uses the incredibly spooky ‘You Want It Darker’ from musical legend Leonard Cohen.
Dead Island 2 on the other hand, is a very different kind of game, and uses pop music in a much more tongue-in-cheek way in its trailer. The music is catchy and fun to listen to. It plays on the obliviousness of the headphones-wearing jogger as he leaves a wake of zombie destruction behind him. The jokiness of it carries on to the very end when his shoes are stolen by an over-excited vigilante.
Similarly focused on atmosphere, The Walking Dead does something very clever, which is to scarcely use any music at all; there’s just enough for a hint of an ominous soundscape. But then it swells to a hard and tough rock beat as the trailer finishes.
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So what’s the soundscape looking like for 2019? If you’re feeling innovative, then by all means get experimental. Assassin’s Creed’s dark pop approach is undeniably awesome. But it does require a heck of a budget to license big names. An indie roadhouse rock track certainly works for gritty urban gameplay, and there’s less risk of going out of style. Orchestral, on the other hand, is forever young. It always, always works, especially with fantasy and sci-fi games. In any case, what you want is an engaging, exciting track. To that end, Yummy Sounds has some great, epic video game trailer music for you to browse. Have a look around and get some ideas. And if you’re thinking about a custom score, give us a bell! We’re here to help.
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